19th Annual
PARK AVENUE
HOLIDAY OPEN HOUSE
Thursday, November 29, 2012
5 to 9 p.m.
Stroll beautiful Park Avenue and enjoy the cheerful sight of lights sparkling on buildings, tree branches, bushes, and the light poles at major intersections. This evening of free entertainment, seasonal fun, and "open house" hospitality at more than 70 Park Avenue businesses is the perfect time to visit your favorite spots along this wonderful street while making a few new discoveries.
Outdoor festivities throughout the evening from Alexander Street to Culver Road include performances of holiday music, horse-drawn wagon rides, hot roasted chestnuts, holiday characters with candy cane treats, and so much more. It's a great way to begin your holiday season!
Opening Ceremony at 5:00 PM
The magic begins with an opening ceremony in the Park Avenue Green at Barrington Street with the Lighting of the Christmas Tree and Menorah. Blessed Sacrament Contemporary Ensemble will perform. Holy Childhood will be presented with a holiday donation from Park Avenue Merchants and Neighborhood Associations. Santa Claus arrives by a horse-drawn wagon to join Mayor Richards to light the Christmas tree before greeting guests at Candy Cane Chalet at 600 Park Avenue, compliments of The Pepsi Cola Bottling Group.
Visit Santa from 5:30 - 9:00 PM
You can visit Santa following the opening ceremony until 9:00 PM at 600 Park Avenue. Santa's Candy Cane Chalet is a warm spot for children to gather with activities sponsored by WARM-101.3. Pick up your complimentary glow stick or glow necklace from PAMA and candy cane from Stever's Candies. $2.00 photos with Santa to Benefit the Rochester City School District - Media Arts Club.
Horse-drawn wagon rides
Enjoy the view while riding along Park Avenue! Purchase tickets (on the wagons) and board the wagons at the following locations:
• Board at Kirkhaven (across from 54 Park Ave.)/off at Rutgers Street
• Board at 403 Park Ave. near Rutgers Street/off at Brunswick
• Board at Brunswick (Immanuel Baptist)/off at Vick Park A
• Board at Vick Park A/off at Kirkhaven (across from 54 Park Avenue)
($1 per person/per half-mile ride).
Candy Cane Way
Between Barrington and Edgerton from 5:30-8:30 PM. Look for costumed characters such as: Snowman, Reindeer, Bears, Tiger etc., all along the avenue you will also find a clown andRochester team mascots.
Hospitality Area
Santa tent is at 600 Park Avenue. WARM - 101.3 will provide activities for children, including Raggedy Ann with Balloons.
Chestnut Locations:
Peppermint: 121 Park Avenue # 10 Corner Meigs St.
Roam Café: 258 Park Avenue
F. Oliver's Oils & Vinegars: 747 Park Avenue
Ice Sculpture:Ice Sculpture Demonstration by Charles Dawes - Specialty Ice. Park Avenue Green at the corner of Barrington Street & Park Avenue
PARKING
Park Avenue will NOT be closed to traffic during this event. Parking areas along the street will be accessible including at curb-side, surface lots, and the nearby 7-Eleven Plaza (Formerly Wilson Farms), Asbury First United Methodist Church (1050 East Avenue), Bank of America, and along East Avenue (after 6:00 PM). Please pay careful attention to all posted alternate-side parking restrictions on side streets. Please be cautious and responsiblewhen parking curb-side, in parking lots or on side streets. All posted laws will apply!
A SPECIAL THANKS TO OUR SPONSORS & SUPPORTERS
Cheshire AV, Inc
CMI Communications
Hale Northeastern
The Pepsi Cola Bottling Group
WARM 101-3
Wagons sponsored by the following Merchants:
Golden Tans
Jines Restaurant
Magnolia’s Deli & Cafe
Northfield Designer Goldsmith
Park Avenue Pub & Restaurant
Park Ave Salon & Day Spa
Stever’s Candies
Our Appreciation to additional partners:City of Rochester
City Newspaper
Mountain Ash Tree Farms
The Rochester Group
Walker Web ServicesA Special Thank You to our Suppliers:7-Eleven (Formerly Wilson Farms)
Character For Kids
Chester Cab Pizza
Cheshire AV, Inc.
CMI Communication
Cobb’s Hill Pizza
Crescent Moon
Hale Northeastern
Heberle Stables
Jimmy Catalano
Jines Restaurant
Kirkhaven/Seniorfirst
Marvin Mozzeronis Pizza
NSC Office – Southeast
PAC TAC
Premium Mortgage
Rochester Mascots
Stever’s Candies, Inc.
WARM – 101.3
On behalf of the Park Avenue Merchants Association:
Thank You for your patronage and support throughout the year.
The Best to You and Yours for a Safe And Happy Holiday Season!
Thank you for Coming.
Drive Safely.
Business & Leisure ConnectionEvent & Meeting Management
Putting the pieces together
so you don't have to!Angela Farina-Edgerton, CMP - Event Consultant
Lisa Hubler - Event Coordinator
If you have any questions call 585-721-3299
Email Angela at afcerame@rochester.rr.com
